SHAPING DIGITAL EXPERIENCES SINCE 2020
RASTO
SKOJEC
I’m Rastislav Škojec — a marketer helping brands to plan and deliver since 2020
SCROLL
My passion lies at the intersection of marketing and technology, crafting innovative performance-driven strategies and elevating the digital presence of brands to drive measurable success.
With years of hands-on experience in performance marketing for eCommerce, I’ve developed a passion for in-depth analysis, rigorous testing, and optimizing. I believe in making decisions driven by data rather than intuition alone, ensuring every strategy is backed by solid insights and validated through comprehensive testing. This data-first approach allows me to craft and refine marketing solutions that are not only creative but also highly effective, delivering measurable results for online businesses.
Google ads
Performance-driven campaigns
74%
Google ads
Performance-driven campaigns
74%
Google ads
Performance-driven campaigns
74%
Looker Studio
Reporting and analyzing data
83%
Looker Studio
Reporting and analyzing data
83%
Looker Studio
Reporting and analyzing data
83%
Google Analytics
Cornerstone of analytical tools
72%
Google Analytics
Cornerstone of analytical tools
72%
Google Analytics
Cornerstone of analytical tools
72%
B2B Marketing Specialist
Allegro
2023 — Present
As a B2B marketing specialist at Allegro, I was responsible for yearly campaign planning, project management, execution, and achieving KPIs. I developed data-driven strategies, coordinated cross-functional teams, and ensured the successful delivery of campaigns to attract and retain business clients on Poland’s largest eCommerce platform.
B2B Marketing Specialist
Allegro
2023 — Present
As a B2B marketing specialist at Allegro, I was responsible for yearly campaign planning, project management, execution, and achieving KPIs. I developed data-driven strategies, coordinated cross-functional teams, and ensured the successful delivery of campaigns to attract and retain business clients on Poland’s largest eCommerce platform.
B2B Marketing Specialist
Allegro
2023 — Present
As a B2B marketing specialist at Allegro, I was responsible for yearly campaign planning, project management, execution, and achieving KPIs. I developed data-driven strategies, coordinated cross-functional teams, and ensured the successful delivery of campaigns to attract and retain business clients on Poland’s largest eCommerce platform.
Social Media Specialist
Automobilist
2022 - 2022
As a Social Media Specialist at Automobilist, I managed platforms with 100k+ followers, primarily targeting the US and UK markets. I was responsible for planning, executing, and developing content and content strategies that engaged our audience and strengthened our brand presence. Additionally, I maintained and updated website content to ensure alignment with our overall digital strategy.
Social Media Specialist
Automobilist
2022 - 2022
As a Social Media Specialist at Automobilist, I managed platforms with 100k+ followers, primarily targeting the US and UK markets. I was responsible for planning, executing, and developing content and content strategies that engaged our audience and strengthened our brand presence. Additionally, I maintained and updated website content to ensure alignment with our overall digital strategy.
Social Media Specialist
Automobilist
2022 - 2022
As a Social Media Specialist at Automobilist, I managed platforms with 100k+ followers, primarily targeting the US and UK markets. I was responsible for planning, executing, and developing content and content strategies that engaged our audience and strengthened our brand presence. Additionally, I maintained and updated website content to ensure alignment with our overall digital strategy.
SEO Specialist
HP Tronic (Datart)
2020 - 2021
As an SEO Specialist at Datart, I planned and executed SEO strategies for one of the largest e-shops in the Czech and Slovak markets. I played a key role in improving search visibility and driving organic traffic while being part of the team that successfully managed Datart's migration to a new platform, ensuring seamless performance and optimized search rankings.
SEO Specialist
HP Tronic (Datart)
2020 - 2021
As an SEO Specialist at Datart, I planned and executed SEO strategies for one of the largest e-shops in the Czech and Slovak markets. I played a key role in improving search visibility and driving organic traffic while being part of the team that successfully managed Datart's migration to a new platform, ensuring seamless performance and optimized search rankings.
SEO Specialist
HP Tronic (Datart)
2020 - 2021
As an SEO Specialist at Datart, I planned and executed SEO strategies for one of the largest e-shops in the Czech and Slovak markets. I played a key role in improving search visibility and driving organic traffic while being part of the team that successfully managed Datart's migration to a new platform, ensuring seamless performance and optimized search rankings.
B2B Marketing Specialist
the maykin
2023 - Present
As part of The Maykin consultancy studio, I am responsible for yearly campaign planning, project management, execution, and achieving KPIs for our clients. I develop data-driven strategies, manage cross-functional collaboration, and ensure the successful delivery of campaigns that drive growth and measurable results for businesses.
B2B Marketing Specialist
the maykin
2023 - Present
As part of The Maykin consultancy studio, I am responsible for yearly campaign planning, project management, execution, and achieving KPIs for our clients. I develop data-driven strategies, manage cross-functional collaboration, and ensure the successful delivery of campaigns that drive growth and measurable results for businesses.
B2B Marketing Specialist
the maykin
2023 - Present
As part of The Maykin consultancy studio, I am responsible for yearly campaign planning, project management, execution, and achieving KPIs for our clients. I develop data-driven strategies, manage cross-functional collaboration, and ensure the successful delivery of campaigns that drive growth and measurable results for businesses.
Marketing Specialist
Pošta bez hranic
2021 - 2022
As a Marketing Specialist at Pošta bez Hranic, I focused on executing B2B marketing strategies for the eCommerce sector. My role involved implementing campaigns to support client growth, optimizing marketing activities, and ensuring alignment with business objectives to deliver measurable results.
Marketing Specialist
Pošta bez hranic
2021 - 2022
As a Marketing Specialist at Pošta bez Hranic, I focused on executing B2B marketing strategies for the eCommerce sector. My role involved implementing campaigns to support client growth, optimizing marketing activities, and ensuring alignment with business objectives to deliver measurable results.
Marketing Specialist
Pošta bez hranic
2021 - 2022
As a Marketing Specialist at Pošta bez Hranic, I focused on executing B2B marketing strategies for the eCommerce sector. My role involved implementing campaigns to support client growth, optimizing marketing activities, and ensuring alignment with business objectives to deliver measurable results.
Project Manager
Student Union of TBU (volunteering)
2019 - 2024
As a Project Manager for the Student Union of TBU, I led a team in creating and executing large-scale events and projects attended by thousands of people. My role involved overseeing planning, coordination, and delivery, ensuring each project was impactful and successfully brought to life.
Project Manager
Student Union of TBU (volunteering)
2019 - 2024
As a Project Manager for the Student Union of TBU, I led a team in creating and executing large-scale events and projects attended by thousands of people. My role involved overseeing planning, coordination, and delivery, ensuring each project was impactful and successfully brought to life.
Project Manager
Student Union of TBU (volunteering)
2019 - 2024
As a Project Manager for the Student Union of TBU, I led a team in creating and executing large-scale events and projects attended by thousands of people. My role involved overseeing planning, coordination, and delivery, ensuring each project was impactful and successfully brought to life.
120+
Projects Completed
120+
Projects Completed
120+
Projects Completed
20+
Satisfied Clients
20+
Satisfied Clients
20+
Satisfied Clients
1K+
Reports sent
1K+
Reports sent
1K+
Reports sent
GOOGLE ANALYTICS
ASANA
LOOKER STUDIO
PPC
GOOGLE ANALYTICS
ASANA
LOOKER STUDIO
PPC
IT
Private vocational secondary school VIA HUMANA
2015 — 2019
Studying IT with focus on mathematics, programming and marketing
IT
Private vocational secondary school VIA HUMANA
2015 — 2019
Studying IT with focus on mathematics, programming and marketing
IT
Private vocational secondary school VIA HUMANA
2015 — 2019
Studying IT with focus on mathematics, programming and marketing
Marketing Communications
Tomas Bata University in Zlín
2019 — 2020
Gained a solid foundation in marketing communications overall. School was focused on hands-on projects, fostering creativity and critical thinking
Marketing Communications
Tomas Bata University in Zlín
2019 — 2020
Gained a solid foundation in marketing communications overall. School was focused on hands-on projects, fostering creativity and critical thinking
Marketing Communications
Tomas Bata University in Zlín
2019 — 2020
Gained a solid foundation in marketing communications overall. School was focused on hands-on projects, fostering creativity and critical thinking
80%
Data Analyzing
80%
Data Analyzing
80%
Data Analyzing
86%
Planning
86%
Planning
86%
Planning
76%
User Research
76%
User Research
76%
User Research
85%
Project Management
85%
Project Management
85%
Project Management
92%
Leadership
92%
Leadership
92%
Leadership
78%
Testing
78%
Testing
78%
Testing
Looking to start a project or you need consultation? Feel free to contact me.